SENIOR MARKETING MANAGER

Marketing Strategy and Execution
- Lead development of BU brand strategy adapting global positioning to maximize local consumer preference
- Lead the development of their brand marketing calendar by quarter leveraging global and regional initiative consistent with brand strategy, and AOP objectives, liaising with SC on long term plans
- Lead their brand’s packaging, promotional, sponsorship program development consistent with the brand marketing calendar, quarterly initiatives plan
- Ensure program deployment on time against CC process to field defining the exceptional planner requirements and support
- Lead adaptation of global thematic communication and BU specific communication
- Lead evaluation of program impact and effectiveness, track brand KPI’s (consumer and trade) catalogue learning/build database, recommend actions to improve and report the results to top management.
- Supports development of annual market research plans to support strategy development and performance tracking
- Support agency management for their brands, maximizing regional media efficiency
- Manage budgets with approved levels, in line with agreed AOP
- Lead PR strategy for their brands

Trade and Channel Development
- Lead the development and support executions of all brand presence and merchandising materials including POP
- Support the development of channel and key account programs
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Business Strategy Development and Alignment Process
- Lead AOP and strat plan development by identifying opportunities and priorities for their respective brands
- Lead competitive SWOT tracking for input to plan and initiative development
- Lead the development of BU brand pack promo and sponsorship strategies

Transfer Operating Capabilities
- Liaise with SC and Region on developing programs and BPT’s to meet BU needs

Strengthen and Leverage the Organization
- Works on own performance and development objectives
- Staff, manage, coach and develop BU Brand Manager

Détails du poste

Candidat préféré

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